Savvy Startups: Ethio Sky Summer Sarongs Give Beauty & Give Back
There’s this great Chinese proverb, “women hold up half the sky,” that image comes to mind when I think about sharing the Ethio Sky story with you. It all starts with Lori Precious (yes, that is her real last name), Ethio Sky founder, who spent most of her childhood growing up in the eastern Africa country of Somalia. As an artist and filmmaker today, Precious works to create beautiful patterns that are designed by tribeswomen in Omo Valley, Ethiopia. The designs are printed on 100% cotton sarongs and make gorgeous gifts for any of the ladies in your life.
These beautiful artisan-designed sarongs are a positive reminder that women can support women all around the globe. The process of creating the art of painted textiles and painting their homes (huts) in Omo Valley, is a tradition that is passed on from mother to daughter. Precious saw that these bold designs were a way to story tell and also help empower the women. Today Precious travels to Ethiopia regularly and is an artist and filmmaker who lives in Los Angeles with husband and 2 children (one adopted daughter from Omo Valley, Ethiopia) and she also serves on the advisory board of ArtistsforCharity.org, a home to HIV+ children in Ethiopia.
Check out her latest work, Lori Precious and Ethio Sky Giving Beauty and Giving Back documentary and help support her next collection. Visit this the Indiegogo campaign and purchase any pre sale Ethio Sky items online. Or if you are local in the U.S,. check out her line at RonRobinson at Fred Segal in West Hollywood or at the RonRobinson Santa Monica flagship. For special orders or for additional information, call Melissa at 323-651-3698 or email Melissa@ronrobinsoninc.com.
For more information on Ethio Sky, check out the website: www.ethiosky.com and follow the brand and Lori’s updates on Facebook, Instagram and Twitter. And if shopping isn’t your forte, you can also support Ethio Sky by sharing its story with your friends and family, which helps spread awareness about the cause. Visit the Lori Precious and Ethio Sky documentary here.
All photos courtesy of Ethio Sky online unless otherwise noted