Savvy Startups: Ammunition Jewelry’s bullets have passion with purpose
What do you get when you take two best friends from Texas, move them to LA and combine their passion for giving back with a talent of jewelry-making?
You get five fabulous collections of unique necklaces made from raw bullet shells paired with one of a kind gemstones that make a difference and remind you to live life with a purpose; to live a life with ammunition. The Ammunition Jewelry (AJ) line was created by Texas born artists, Jayme Wakefield and Apple Price. The line was created with the idea that every customer should have something that no one else in the world has. The two artists come from military families and know that the reputation that guns and bullets have can be known to be negative. So the use of bullet shells is a way of demonstrating that the concept of bullets and their power can be used for good to create a positive impact.
♥ A portion of all Ammunition Jewelry purchases are donated to Wounded Warrior Project. ♥ The purpose of the Wounded Warrior Project is to help raise awareness and enlist the public’s aid for the needs of injured service members. The organization is dedicated to injured service members aid and help assist each other while providing unique, direct programs and services to meet the needs of injured service members.
The necklaces are handmade in Los Angeles, and each necklace is handcrafted with the utmost attention to detail and quality. The bullet shells are collected during target practice, so no living creatures are hurt during the process. Ammunition Jewelry is a cruelty-free company that promotes non-violence.
The mission of Ammunition Jewelry is centered around living your life with purpose, or more specifically, ammunition. The purchase of each unique AJ necklace is the starting point of dedicating a life filled with passion and intention. What I love the most about this brand is that each piece is literally handmade with a unique touch whether it is the raw shell itself, the gemstone or crystal that’s chosen, the individual detail such as the wrapped thread or the initials or the awareness ribbon (with the choice to donate to an individual organization listed in the chart below), or you can even choose to insert a scroll inside the bullet with a custom message. Some of my favorite Ammunition Jewelry picks include: The Charmed BFFs set, Charmed Pin-Ups for Vets Special Editions, Charmed Awareness Ribbon Clear Quartz Create Your Own, and the fun Wrapped (Collegiate) Clear Quartz Create Your Own necklaces. Prices for necklaces range from $35-75 USD and up. The Charmed BFFs set starts at $95 USD.
Check out the latest AJ collection released this spring, the State Love collection! All states are available to custom order, please allow for 2-3 weeks for delivery or contact Ammunition Jewelry directly for more details: Contact here.
Shop online to order yours! During the whole month of April, save 15% OFF your State Love piece by clicking here: Ammunition Jewelry State Love Collection.
For other awesome accessories, check out the latest SS1 2015 Lookbook here: Ammunition Jewelry Lookbook 2015 . Follow Apple and Jayme on their journey with Ammunition Jewelry on Facebook, Instagram and Twitter. I’m excited to be collaborating with these awesome ladies and will be featuring my own custom Ammunition Jewelry Awareness piece in the next Spring/Summer 2015 Photo shoot. There was quite the list of causes to choose from: Fighting Cystic Fibrosis, Taking Action Against Animal Abuse, Fighting Cancer, Standing Up for Religious Tolerance, Taking Action Against Domestic Violence and many many more. Stay tuned on the blog to find out which organization I ended up choosing! If you don’t already, follow House of G&C on Facebook, House of G&C on Twitter and House of G&C on Instagram with more to come!
All photos courtesy of Ammunition Jewelry unless otherwise noted