Retail Focus: The Giving Keys x Love is Louder Launch New Key
The Giving Keys is a brand that never ceases to amaze me. Every year the brand releases must-have new styles and new colors, and with a wonderful “pay it forward” messaged ingrained in its’ foundation, it’s hard not to boast about the brand and encourage every single person I know to own one…or five.
Caitlin Crosby founded the brand in 2008, and has since helped change the lives of many individuals through empowerment, inspiration and most of all- with her love. A couple years ago, I got to spend some time in The Giving Keys headquarters when it was still in East LA. I met many of the amazing team members: super sweet Kellie, charismatic Mannix, super chill Darnell, and was lucky enough to be a part of Robert’s birthday when the team recently moved to a new Arts District location.
Earlier this year, I attended The Heart Series in DTLA, and was inspired by TGK President Brit Moore, who spoke about scaling and that as a growing business, you have to be able to move fast (and to fail fast) and to be willing to try many different things. That leads me back to the part about being endlessly amazed by this brand, and its’ ability to inspire SO many people through a variety of collaborations. The latest TGK collaboration happens to be with one of my favorite positive empowerment movements, Love is Louder. Together, The Giving Keys and Love is Louder will be launching a new key at an exclusive one-day only event at RonRobinson at Fred Segal on Melrose. (Three of my favorite things, seriously). You MUST come to this event. Come see me, shop, and meet the amazing faces behind Love is Louder and The Giving Keys. Just don’t forget to RSVP!
Exclusive The Giving Keys x Love is Louder at RonRobinson
**Event Details: Saturday, 5/14/16
**Time: 3-7pm PST
**Location: RonRobinson at Fred Segal 8118 Melrose Ave, Los Angeles, CA 90046
**Shop for a Cause: RonRobinson will be donating 15% of The Giving Keys sales to Love is Louder
**RSVP: This event will be packed, so please be sure to RSVP at: RSVP@ronrobinson.com
About Love is Louder
I’ve loved this brand since I discovered the Love is Louder movement in 2012, when Brittany Snow brought together some of her friends from Pitch Perfect to share the Love is Louder campaign movement online. The organization was created with actress Brittany Snow and The Jed Foundation to help support anyone feeling mistreated, misunderstood or alone. The Jed Foundation is the nation’s leading organization working to promote emotional health and prevent suicide among college students. The Love is Louder movement includes individuals from all ages and all walks of life who have come together to raise the volume around the message that love and support are louder than any internal or external voice that bring people down. Specifically, Love is Louder has helped address issues like bullying, depression, discrimination, and negative self-image.
How can you take part? You can donate directly or you can create an action page. If you are in Los Angeles, come out and shop this weekend! Join me on Saturday, May 14th for this one-day only event at RonRobinson Melrose to meet Caitlin Crosby, Brittany Snow and Courtney Knowles, Director of The JED Foundation. There will be a new The Giving Keys x Love is Louder key launch where there will be custom on-site stamping available. Check out how we styled some of our favorite Love is Louder gear in our HGC Spring/Summer 2016 photoshoot here.
Shop our favorite HGC-approved Love is Louder picks
1. Love is Louder Handbolt Jersey, $25 USD. Click here to shop
2. Love is Louder Headphones, $26 USD. Click here to shop
3. Love is Louder Bracelet, $24 USD. Click here to shop
4. Love is Louder Baseball Hat, $20 USD. Click here to shop
5. New! Love is Louder x Nudestix Beauty, Lip & Cheek Pencil Set, $24 USD. Click here to shop
To find out more about Love is Louder, join the movement online here, and follow Love is Louder on Tumblr, Facebook and Twitter. To shop more The Giving Keys styles, click here. Check out our HGC photo shoots through the years (Fall 2014, Holiday 2014, Summer 2015) where we’ve featured our favorite HGC-approved gear from The Giving Keys including tees, bracelets and necklaces.
All photos courtesy of Love is Louder unless otherwise noted