Retail Focus: Krochet Kids perfect an everyday basic
I fell in love with the Krochet Kids brand awhile ago when I first got the LOVE Africa Tee and featured it in last year’s House of G&C Fall 2014 Photo Shoot. It’s time for fall and I can’t think of a better way to shop for fall basics than to start with a couple Krochet Kids tees, bags and beanies. Earlier this year, I got to visit the Krochet Kids international headquarters in Newport Beach, CA and chat with founder, Kohl Crecelius about his fashion inspiration and about taking a humble approach to helping. I had a great little tour of office, got to meet the awesome team of KKi interns and chat with Kohl about the recent launch (May) of the KKi Standard tee.
A couple months ago, Krochet Kids international launched it’s first basics line, The Standard Tee for both women and men. This line is dedicated to perfecting a simple tee, with no bells and whistles. These tees are made with the same high quality craftsmanship (made with love in Peru) and feature the KKi signature labels with red stitching on the outside (signed by the person who made it). Check out more on the #knowwhomadeit impact and backstory here. What makes the Krochet Kids Standard Tee a no-brainer is that it’s available in three simple colors- black, gray and white, and costs only $20 each.
Many thanks to Kohl for taking time out of your busy schedule to chat with me and share some insight!
HGC: What does conscious fashion/style mean to you?
HGC: My House of G&C blog’s mantra is “look good, do good and give back” which centers around the idea that being socially responsible isn’t just about wearing clothes that have a one for one model or donating money to charity. It means giving back by volunteering, interning, running charity races/fundraising for causes close to your heart, and/or buying and wearing fashion apparel like KKi and knowing who made it and how your purchase makes a difference. So my question would be: How do you look good, do good and give back?
HGC: The industry of social giving/social entrepreneurs is growing so much that many colleges are offering degrees specifically for it. Do you have any advice for someone who’s looking to start a social business/build a new apparel/accessories brand that has a giving model tied to it?
KC: Take a close look at the impact you are hoping to create, understand the issues and connect with stakeholders on the ground to help you identify your best course of action to help. Too many people try to come up with ideas that they don’t know enough about, and as a result, their solutions often aren’t what’s most needed in the places they are hoping to serve. Take a humble approach to helping.
All photos courtesy of Krochet Kids international unless otherwise noted