Retail Focus: Krochet Kids perfect an everyday basic

August 06, 2015

I fell in love with the Krochet Kids brand awhile ago when I first got the LOVE Africa Tee and featured it in last year’s House of G&C Fall 2014 Photo Shoot.  It’s time for fall and I can’t think of a better way to shop for fall basics than to start with a couple Krochet Kids tees, bags and beanies. Earlier this year, I got to visit the Krochet Kids international headquarters in Newport Beach, CA and chat with founder, Kohl Crecelius about his fashion inspiration and about taking a humble approach to helping.  I had a great little tour of office, got to meet the awesome team of KKi interns and chat with Kohl about the recent launch (May) of the KKi Standard tee.

A couple months ago, Krochet Kids international launched it’s first basics line, The Standard Tee for both women and men. This line is dedicated to perfecting a simple tee, with no bells and whistles. These tees are made with the same high quality craftsmanship (made with love in Peru) and feature the KKi signature labels with red stitching on the outside (signed by the person who made it).  Check out more on the #knowwhomadeit impact and backstory here. What makes the Krochet Kids Standard Tee a no-brainer is that it’s available in three simple colors- black, gray and white, and costs only $20 each.

Check out how we wear our favorite Standard Tee in our House of G&C Summer 2015 Photoshoot and in our HGC x Greenola Style shoot. Click here to shop the tees.

Photo by HGC. Love the Standard Tee with GREENOLA STYLE Cochabamba necklace and Joyce bracelet

Photo by HGC. Love the Standard Tee with GREENOLA STYLE Cochabamba necklace and Joyce bracelet

Photo by HGC. Check out how Carli wears her look good, do good, give back style with the Krochet Kids Standard tee in gray paired with a cool tote from our friends at The Tote Project and arm candy from Cotton On Foundation, CANNED GOODS CO, and

Photo by HGC from the Summer 2015 Photoshoot. Check out how Carli wears her look good, do good, give back style with the Krochet Kids Standard tee paired with some other HGC-approved goodies from Cotton On Foundation, CANNED GOODS CO and Aldo Against Aids

Photo by HGC. asdadssdsd

Photo by HGC from the HGC x GREENOLA STYLE shoot. Signature Krochet Kids #knowwhomadeit labels made with love in Peru

White hot for the rest of summer!

White hot for the rest of summer!

Many thanks to Kohl for taking time out of your busy schedule to chat with me and share some insight!

HGC: What does conscious fashion/style mean to you?

Kohl Crecelius: I like to keep things simple. I think it starts with simply being aware of where your purchases are coming from.  My first step when I have a piece I want to add to my wardrobe I look toward ethically produced items from brands I love and I shop thrift stores / consignment stores.  That way, I’m either supporting social impact through my purchases, or I am not adding to the consumption footprint.  I’d say 85% (or more) of my closet is made up of these 2 types of articles.

HGC: My House of G&C blog’s mantra is “look good, do good and give back” which centers around the idea that being socially responsible isn’t just about wearing clothes that have a one for one model or donating money to charity. It means giving back by volunteering, interning, running charity races/fundraising for causes close to your heart, and/or buying and wearing fashion apparel like KKi and knowing who made it and how your purchase makes a difference. So my question would be: How do you look good, do good and give back?

KC: I agree.  There is so much more we all need to do outside or utilizing our purchasing decisions to help others.  My hope is that somebody learning about a social justice issue through a clothing brand that they love will cause them to dive deeper into the issue and see how else they can get involved.  For me, I’ve made it my life’s work to do good and make an impact through Krochet Kids intl.   Outside of that however, I do my best to take an approach of being aware of my surroundings and the people in my immediate life and the needs they have.  I don’t believe that “giving back” or “helping others” should have an on/off switch, but rather it should be a mentality that you incorporate into your everyday life.

HGC: The industry of social giving/social entrepreneurs is growing so much that many colleges are offering degrees specifically for it. Do you have any advice for someone who’s looking to start a social business/build a new apparel/accessories brand that has a giving model tied to it?

KC: Take a close look at the impact you are hoping to create, understand the issues and connect with stakeholders on the ground to help you identify your best course of action to help.  Too many people try to come up with ideas that they don’t know enough about, and as a result, their solutions often aren’t what’s most needed in the places they are hoping to serve.  Take a humble approach to helping.

I love it! Thanks Kohl for taking some time to chat with me. To shop the Standard Tees, click here and to find out more about Kohl and the Krochet Kids international story, click here.

Shop this basic black tee

Basic black is where it’s at!

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Krochet Kids international Mens Standard Tee, Gray. Click here to shop Mens Tees, $20 USD

 

Love the Krochet Kids Standard Tee paired with the Krochet Kids Ridgeview backpack, $59.95 USD

Love the Krochet Kids Standard Tee paired with the Krochet Kids Ridgeview backpack, $59.95 USD

Love this shot and this black and white look. KKi makes comfort look so easy and so cool

Love this shot and this black and white look. KKi makes comfort look so easy and so cool

Photo by KKi. Check out the fall "Dylan"beanie!

Photo by KKi. Check out another HGC-approved favorite, a new fall style, “Dylan” beanie! Click here to shop, The Dylan, $25.95 USD

 

 

All photos courtesy of Krochet Kids international unless otherwise noted

This entry was posted in RETAIL FOCUS and tagged basic tees, bloom together, do good look good give back, fashion and charity blogger, fashion blog, fashion for good, hgc approved, hgcstreetstyle, house of g and c, house of g and c charity blog, house of g and c fashion blog, houseofgandc, know who made it, krochet kids apparel, krochet kids beanies, krochet kids international, krochet kids standard tees, made in peru, standard tee by

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