Cotton On Foundation & Global Citizen Project celebrate music in NYC

October 05, 2013

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Last weekend, Australian retailer, Cotton On, sponsored a huge benefit concert in New York City in an effort to bring people together for the Global Citizen Project- which meant good music and a good cause. The Global Citizen Festival was a one-day event that took place on September 28th in Central Park’s Great Lawn. It was a unique event where tickets were not purchased, but earned.  It was a forward-thinking, cool idea for a festival that was an action-rewarded, awareness driven,  and most importantly- a place where fans engaged in causes and initiatives in order to earn/win tickets.  This year celebrates the festival’s 2nd year anniversary with infamous headliners: Kings of Leon, Alicia Keys, John Mayer and Stevie Wonder.

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Causes that participants could have chosen to contribute to included: Food & Hunger, Global Partnerships, Fair Trade, Environmental Sustainability and much more. For more information on the Global Citizen Project, visit: Check out this Youtube link for an interview with the festival founder, Hugh Evans: Interview with Founder Hugh Evans

Cotton On partnered with the Global Citizen Festival by selling GCF merchandise online and in their 900+ stores worldwide. Merchandise included charitable t-shirts and hoodies for men and women, bracelets, tote bags, and much more.  Funding from these sales go to support education projects in Southern Uganda.

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CottonOn Foundation was founded in 2007, and works with Ugandan communities to develop and support projects that contribute to and sustain their growing community.  These projects are based on 4 pillars: Health, Education, Sustainability and Infrastructure. To shop Cotton On Global Citizen Festival merchandise, please visit: 2013 Global Citizen Festival Merchandise.

This entry was posted in FASHION APPAREL and tagged charitable fashion, charity accessories, charity apparel, fashion for a cause, FASHION JEWELRY, pay it forward by

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