Cotton On Foundation & Global Citizen Project celebrate music in NYC
Last weekend, Australian retailer, Cotton On, sponsored a huge benefit concert in New York City in an effort to bring people together for the Global Citizen Project- which meant good music and a good cause. The Global Citizen Festival was a one-day event that took place on September 28th in Central Park’s Great Lawn. It was a unique event where tickets were not purchased, but earned. It was a forward-thinking, cool idea for a festival that was an action-rewarded, awareness driven, and most importantly- a place where fans engaged in causes and initiatives in order to earn/win tickets. This year celebrates the festival’s 2nd year anniversary with infamous headliners: Kings of Leon, Alicia Keys, John Mayer and Stevie Wonder.
Causes that participants could have chosen to contribute to included: Food & Hunger, Global Partnerships, Fair Trade, Environmental Sustainability and much more. For more information on the Global Citizen Project, visit: GlobalCitizen.org. Check out this Youtube link for an interview with the festival founder, Hugh Evans: Interview with Founder Hugh Evans
Cotton On partnered with the Global Citizen Festival by selling GCF merchandise online and in their 900+ stores worldwide. Merchandise included charitable t-shirts and hoodies for men and women, bracelets, tote bags, and much more. Funding from these sales go to support education projects in Southern Uganda.
CottonOn Foundation was founded in 2007, and works with Ugandan communities to develop and support projects that contribute to and sustain their growing community. These projects are based on 4 pillars: Health, Education, Sustainability and Infrastructure. To shop Cotton On Global Citizen Festival merchandise, please visit: 2013 Global Citizen Festival Merchandise.