Cause of the Day: MaxLove Project inspired by hope, made with love
I love that through this blog I’m able to share my favorite new brands and accessories that look good, do good and give back, but what I love even more is that I can share great finds from my friends who I’ve met through the blog. My friend Nick, founder of InFORaCause got me into The MaxLove Project and the MaxLove Brand of cute apparel for adults and kids that helps find a cure for childhood cancer through a variety of creative projects.
The MaxLove Brand of apparel and accessories is an innovative social enterprise that helps the MaxLove Project nonprofit fundraise to support programs for children fighting cancer and life-threatening conditions. 100% of net proceeds fund MaxLove Project’s whole-kid wellness initiatives, integrative therapies, research, and resources.
Cancer is the #1 disease killer of kids in the U.S. and yet children suffer due to less available treatment options and a consistent lack of integrative care at most pediatric treatment facilities. What I admire about the MaxLove Project is that the core of the organization and its’ products were created and sourced with thought. With over 20-years of experience in the apparel industry, CEO Diana Costello, capitalizes on her longstanding relationships to ensure that what MaxLove Brand makes is not only beautiful and rugged, but also ethical. From design to manufacture, the MaxLove Brand products are a labor of love.
I love the Brave Beads Necklaces which come in a variety of colors and when you purchase one, you’re also giving one to a SuperKid fighting cancer as part of the MaxLove Camp program. Necklaces are $20 USD, click here to shop.
There are a bunch of super fun and inspiring organic tees for adults and for kids. My favorites include Be Kind Script Tee, Childhood Cancer Awareness Tee in gray, and a cool Fierce Foods Academy Tote.
The organic collection is hand dyed in Los Angeles using only sustainable natural, biodegradable, and non-toxic dyes. Both organic and classic collections are knit in China by facilities that have a longstanding relationship with the MaxLove production team. There are also MaxLove Brand production managers on the ground overseeing quality, working conditions, and the manufacturing process.
More about The MaxLove Project
The MaxLove Project is a community inspired by action and fun. The project is dedicated to maximize quality of life and reduce serious health risks for all childhood cancer survivors. Programs at The MaxLove Project aim to support families in key areas of of survivorship health. Check out more about each program here. How can you help give back to The MaxLove Project?
Volunteer- To volunteer, contact the MaxLove team here.
Wear MaxLove- Check out the full collection of MaxLove accessories, tees, totes and more. Click here to shop.
All photos provided by MaxLove Project unless otherwise noted