Cause of the Day: BORN Free Africa, creating an HIV-free generation by 2015
Great ideas begin with a great vision. Last fall, the idea of Born Free Africa came to life and now the vision of ending the transmission of HIV from mother to child can become a reality in 2015. The Born Free Africa campaign is a partnership of 22 fashion brands collaborating with Shopbop, an Amazon fashion website, along with the support of the CFDA (Council of Fashion Designers of America) President Diane von Furstenberg and Conde Nast Editorial Director and Vogue Editor in Chief, Anna Wintour.
The Born Free Africa collection is an exclusive collaboration with Shopbop, where 100% of the proceeds go to support the investments of talent, research and programs needed to accomplish the goal of an HIV-free generation. Mother-to-child transmission of HIV has been virtually eliminated in countries including the United States, Europe, and other western countries. The majority of babies that are currently born with HIV are in 21 sub-Saharan African countries. Prevention of HIV can be achieved and with the help of the Born Free Africa initiative, mother to child HIV transmission can be eliminated by the end of 2015. To find out more or to donate, visit: http://bornfreeafrica.org. To purchase Born Free Africa campaign tees, shop here: http://bornfree.myshopify.com.
This unique collection is designed and supported by female designers who are mothers. Fashion brands include designers Diane von Furstenberg, Vera Wang, Donatella Versace, Victoria Beckham, Tory Burch, Sarah Burton, Consuelo Castiglioni, Alberta Ferretti, Carolina Herrera, Donna Karan, Liya Kebede, Isabel Marant, Georgina Chapman, Keren Craig, Stella McCartney, Phoebe Philo, Miuccia Prada, Rachel Roy and more. Each fashion brand incorporates two custom prints specifically commissioned by Kenyan artist Wangechi Mutu, who created the prints specifically for the Born Free Africa initiative. Apparel includes tees, dresses, blouses, trousers, shorts, and accessories for mom and baby. Prices range from $45-$245. To shop the collection visit Shopbop: Born Free Africa Collection.